Email marketing can instantly change the whole philosophy of life and business. This may seem like hype, but it's not: it's exactly what happened to me and my wife. When we started our business, we build $ 300.00 - that's right, only three hundred dollars - an income of about $ 16,000.00 per month in less than a year. We do well simply by running advertising space in national magazines and pyramidal profits to buy more advertising to attract new customers - like many other small businesses still do. But once we started working with our mentor, direct marketing Russ Von Hoelscher known, we focus only on finding new customers and start pumping money available in sales to existing customers, the attraction by direct e-mail.